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Wednesday, May 16, 2012
AJ Perisho
This is a great ebook from a friend of mine, Danny Iny.
I met Danny through a group we are part of with some other awesome marketing & business minds.
Danny offered to let me make this generous offer available to the people I talk to, which are essentially the same small business owners Danny talks to.
Here is the link to go to Danny's download page.
http://www.engagementfro... Read More
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Sunday, May 13, 2012
AJ Perisho
Consistency is king in Duct Tape Marketing for small business success.
Without consistency, no marketing is going to be effective, not even Duct Tape Marketing.
I want you to think of consistency as a level of performance that does not vary greatly over time.
So how do you stay consistent?
Here is a simple formula that you will find helpful.
Set a minimum and a perfect... Read More
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Sunday, May 6, 2012
AJ Perisho
(Stick to the basics)
These Duct Tape Marketing strategies are designed for small business owners with 10 or less employees.
There is almost nobody helping small business owners with less than 10 employees in their marketing strategies.
So if you’re a small business owner with less than 10 employees, read on my friend.
Within the Duct Tape Marketing ... Read More
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Monday, Apr 30, 2012
AJ Perisho
What's Your Next Action?
Can your business strategy survive without a “Next Action”?
How does your “Next Action” impact your business strategy?
In the last month or so I finished reading David Allen’s classic book, " Getting Things Done .”
If you have not read it, do it......ASAP!
http://amzn.to/KquLU3
The number... Read More
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Tuesday, Apr 24, 2012
AJ Perisho
I am experimenting with communication here as part of a business strategy.
I get bored with all blog posts looking the same :0(
You don't necessarily need a lot words to understand the 3 points of this post for a business strategy on sales qualification.
Let's see if this makes sense to you.
To understand motivation of your prospect, learn where they want to be in the... Read More
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Sunday, Apr 22, 2012
AJ Perisho
1. How do your marketing strategies differ from Nike?
2. How much time can you devote to marketing strategies as a small business owner?
3. Do you worry about your marketing strategies as a percentage of sales?
4. Can you invest $20,000 in a new website as part of your marketing strategies?
If you’re like the majority of my clients who run a small business,... Read More
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Tuesday, Apr 17, 2012
AJ Perisho
Can You?
Very simple today.
Commitment precedes achievement. Look inside: where is your heart committed?
The only real measure of commitment is action. Talk is cheap; action is expensive.
Once you commit yourself, all kinds of resources come your way to help you succeed.
Leaders must evaluate their calendars and checkbooks to measure their commitment.
... Read More
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Monday, Apr 16, 2012
AJ Perisho
Here's Yer Sign
“STOP”, your marketing strategies are missing the boat.
“Don’t Pass Go”, until you know where your marketing strategies are going to be implemented.
“SALE, 1/2 Off Entire Store!”
You’ve seen all the signs, but have you given much thought to their value?
Signs can guide you, stop you, re-direct you, and... Read More
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Tuesday, Apr 10, 2012
AJ Perisho
Good Marketing Educates
How do you know if your marketing strategies work?
If your marketing strategies are effective, you will have better prospects.
I want you to think for a minute about a product or service you made a decision to buy without talking to someone.
What was it?
Was it a product or service that you didn't have to have much information about to make a... Read More
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Tuesday, Apr 10, 2012
AJ Perisho
Promises of Blue Sky in Your Marketing, HA!
Audio of my rant
Guaranteed $100,000 this year as part of your marketing strategies, just by blogging!
How social media can boost your marketing strategies by 500%!
These are some of the B.S. claims I hate in marketing.
I hate it when people take all the good marketing principles, and... Read More
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